Liz Rock

Manager - Branded Content & Channels | AICPA

Liz Rock is an online brand champion supporting the accounting profession. As a manager with the Association of International Certified Professional Accountants, Liz manages communications strategy, tactics and innovation for branded content & channels. Together with a global team, she delivers creative solutions and maximizes member engagement on digital and traditional platforms. Liz holds a BS in communications from East Carolina University. She resides in Durham, NC.


Sessions

According to studies, the average consumer is exposed to up to 10,000 brand messages a day. As more information is entering the firehose of the digital world, it leads people to wonder – how do More